Review
Ignore Everybody: and 39 Other Keys to Creativity by Hugh MacLeod
In Ignore Everybody, he expands his thoughts about unleashing creativity in a world that often thwarts it.. After learning MacLeods 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world. Hugh MacLeod's acclaimed blog Gaping Void draws 1.5 million visitors a month, and his ebook, How to Be Creative, has been downloaded more than a million times. It just has to be yours. All existing business models are wrong. The sovereignty you have over your work will inspire far more people than the actual content ever will. Diluting your product to make it more commercial will just make people like it less. * If your plan depends on you suddenly being discovered by some big shot, your plan will probably fail. Find a new one. * The idea doesnt have to be big. Nobody suddenly discovers anything. Those cartoons eventually led to a popular blog gapingvoid.com and a reputation for pithy insight and humor, in both words and pictures. A sample: * Selling out is harder than it looks. When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. Theres no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. Things are made slowly and in pain. * Dont try to stand out from the crowd; avoid crowds altogether.